Audiences
Who it shows the ads to.
Four audiences are targeted. A fifth list is excluded, so the ads never reach it.
Shown the adsBars are to scale against 1.2M
Lookalike - last 30 buyers
1.2Mpeople
LookalikeBuilt from your own buyers
From the decision feed
14:07Rebuilt lookalike audience from last 30 buyers
This audience is made from the campaign's own buyers, so it is rebuilt as more people buy.
Candle & home fragrance
840kpeople
Interest
Gift shoppers, seasonal
610kpeople
Interest
Visited but did not buy, 30 days
18kpeople
RetargetingYour site
Excluded · not shown the ads
Bought in the last 60 days
The 84 people this campaign sold to this month. Every ad set above skips them.
0people
Excluded so you do not pay to reach someone who already bought.
Reach is how many people an audience could show ads to, not how many were reached. All 5 lists on this screen are sample data built for this demo.