Reports · Lumen Candles
How this month went, week by week.
84 customers for $1,742 this month. Below is what each week cost and what it brought in.
Customers
0
new customers this month
Spend
$0
of a $2,000 budget
pacing on plan
Cost per customer
~$0
average across the month
Return
0.0x
revenue for every $1 spent
Week by week4 weeks · customers, spend, cost per customer
CustomersSpendCost eachAll bars start at zero
Week 1
2.8x returnCustomers15
Spend$340
Cost each$22.70
Week 2
3.1x returnCustomers19
Spend$402
Cost each$21.20
Lower than the week before
Week 3
3.5x returnCustomers22
Spend$455
Cost each$20.70
Lower than the week before
Week 4
3.9x returnCustomers28
Spend$545
Cost each$19.50
Lower than the week before
Takeaway
Each week costs less than the last, because it keeps what works.
The same four weeks, as numbers
| Week | Customers | Spend | Cost each | Return |
|---|---|---|---|---|
| Week 1 | 15 | $340 | $22.70 | 2.8x |
| Week 2 | 19 | $402 | $21.20 | 3.1x |
| Week 3 | 22 | $455 | $20.70 | 3.5x |
| Week 4 | 28 | $545 | $19.50 | 3.9x |
| Month | 84 | $1,742 | ~$21 | 3.4x |