CAMPAIGN · LUMEN CANDLES
Live·Meta + Google + TikTok test

Lumen Candles

Customers this month
0
Cost each
~$0
Spend
$0/ $0
pacing on plan
Return
0.0x
How the budget is split
moving budget
Monthly budget
$2,000
Meta
60% -> 68%
60%
up
Google
40% -> 27%
40%
down
TikTok
test
holding at 5%
5%
steady

moving money to what works - in real time

What it did, and why
live
  • 14:03
    scale

    Scaled "Gift Bundle" +20% - statistically significant winner

  • 14:02
    shift

    Shifted $120 Google -> Meta - cheaper customers on Meta today

  • 14:02
    pause

    Paused ad "Cozy Night v2" - CTR decayed below threshold

Weekly reportin plain language

This week you got 84 new customers at about $21 each. I moved more budget to Meta because it's working better, and paused one ad that wasn't. Want me to add $500 to keep the momentum?

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